Toddler Tough
0 to 7 figures in 12 months, record-breaking 2024 BFCM and successful product launch
growth through numbers
231%
YOY growth
143%
BFCM YOY growth
48.93%
MoM growth
the challenges
When we first met Toddler Tough, they had proven product-market fit and had invested time into developing a product and brand that would get kids off the iPad, learning critical motor skills, and spending more quality time with their parents. They were at a critical intersection of growth, though without a structured ad strategy, their reach was inconsistent.
The path to achieving profitable results in the ad account wasn’t linear. It required testing, optimising, and persistence.
the solutions
We have built a solid relationship with Toddler Tough as their growth partner.
Read the play-by-play below.
We’ve been with them since the early days, refining their ad strategy to take their viral content and scale it into consistent growth.
When we partnered, Toddler Tough weren't running ads. We set up their ad account under their own Business Manager, installed the pixel, and established a funnel structure.
It required testing, optimising, and persistence. Initially, performance was inconsistent, creatives fatigued quickly, and CAC was higher than ideal. With refinements, communication, and rich data intelligence, we broke through the threshold—it changed a lot of things for the business and the patience paid off.
We focus on understanding all elements of the business so we have all the pieces on the chess board to play with.
For Toddler Tough, we look at their numbers, stock, content opportunities, website conversion rate, market sentiment, and data to understand friction points and scaling opportunities.
Toddler Tough have created their own ad creatives in house. We work with them on angles and provide guidance on which creatives to produce.
the wins
Achieved 7-figure revenue in 12 months and surpassed BFCM 2024 sales goals, selling out their products.
By crafting ongoing campaigns with creative angles, we scaled their growth not only in Australia but expanded their reach to the US, tapping into a much larger opportunity for growth.
Our work helped them scale effectively, driving monthly growth and surpassing their previous BFCM records by 143%.
Advised an earlier sales launch, which led to an 87% increase over their November 2024 goal.
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