growth through numbers
1,047%
increase in avg reach
267% YoY
reach growth
20% MoM
engagement growth
Hume Doors is one of those businesses you can have just one interaction with and immediately understand why they are so successful. They put people first: their team, customers, and contractors.
In business, their values, morals, and reputation are aspirational to us and many.
We work with their existing marketing team an an extension of their national marketing function—overseeing and executing all Organic Social Media and Content Creation solutions.
Hundreds of pieces of unused content leveraged to revive the brand presence
The Hume brand has become exciting, engaging, relevant, and more desirable across socials.
A non-existent community turned into a thriving network & sales tool
Conversations, relationships, and opportunities for the sales team are by-products of building community and engagement.
Opportunities seized and content strategies that actually drive growth
Making the most of industry events and market direction, and specific platform features and trends have made virality and getting in front of new customers easier.
the challenges
When we first connected with Hume, they were working with another agency. The challenge was, their online presence just did not reflect the incredible operations, relationships, networks, and projects happening behind the scenes offline.
We went into our partnership with a key goal: bring their offline reputation online. Social media is a critical element in the customer journey, it allows consumers to engage with and learn from your brand in real time. If the brand feels outdated, disconnected, or inconsistent, this leaves room for consumers to find inspiration and connect with your competitors who are doing it better.
the solutions
A wonderful partnership built on trust—we proactively drive their digital presence and no longer does the Hume team need to drive this function and wonder what the strategy actually is.
Read the play-by-play below.
We have a saying in our team: content never sleeps. Hume had amazing customer-generated content that was going unnoticed. People were posting incredible projects with Hume products, but it wasn’t being leveraged.
So, we implemented our Content Procurement system to pull all the customer posts to use as part of our game plan: bring their offline reputation online. All of a sudden, Hume's social presence was active, inspirational, relevant, and attractive to their customer base.
On top of that, we manage every function of their socials, ensuring the feed, stories, content, and strategy aligns with overall business growth.
Where possible, we take the opportunity to shoot content for Hume. Our reels have been their top performers and driven great success in their growth. We understand the importance of quality content, these are assets the brand now have that they never had before.
the wins
5X the weekly volume of content procured, 94% increase in repurposed content, 104% increase in engagement. Greater conversations in the marketplace, the sales team can now leverage the socials as a place of reference for customers, and the brand presence has greatly improved. Online relationships fortified through recognition of customers and collaborators, and a strong sense of relief from the Hume team.
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