growth through numbers
From the beginning, we helped shape their strategy, driving consistent growth through targeted Meta ads and data-driven decision-making.
706%
YoY growth
20+
wellness franchise customers
432%
YoY '23/'24 BFCM growth
the challenges
When we first started working with Nordhaus, they struggled with brand equity and customer buy-in. They designed beautiful products, though, in its infancy the brand lacked trust-factors and a strong converting funnel.
Content was hard to come by, relying on small budgets and minimal customer generated content (CGC). Although at the time they were selling only a simple product (the Byron Plunge) they had the big vision to become a recognised wellness brand synonymous with luxury and high-end taste.
the solutions
Growth becomes easier with the right team. Read about the solutions we brought to Naudhaus, always there as their partner in growth at each step of their growth journey.
Working with many wellness brands and having a team innately interested in the wellness space, we were able (and continue) to bring all our knowledge and learnings into the arena. We fully manage Naudhaus' Paid Advertising — driving brand and growth.
At each stage of the customer journey (TOF, MOF, BOF) we're looking at different metrics in the ad account to understand interest and conversion flow or friction. We use this data to determine our next steps and identify opportunities and challenges proactively.
mrkd plays a key role in not only driving conversions but also leading brand development through content, targeting, and messaging direction.
Planning ahead allows us to factor in seasonal periods like Summer and Winter, and sale periods like BFCM and EOFY. We look at media opportunities like the longevity, recovery, realestate or design industries to gauge consumer spending and angles to take.
We provide Nordhaus with direction, strategy, and support when it comes to content to ensure we're 1. capitalising on opportunities, 2. always testing to find new winners, and 3. maintaining a strong content flywheel to feed the ad account.
the wins
We worked closely with Nordhaus on everything from brand strategy to campaign management, ensuring every marketing touchpoint was aligned.
Our efforts helped them achieve 7-figure revenue in just 12 months and exceed BFCM 2024 targets, breaking records every two weeks.
As a result of freeing up their team by taking over ad management, they were able to focus on scaling their business, resulting in a brand-new office and showroom—an impressive milestone in their journey.
We successfully launched new ranges, expanding beyond their original ice bath, and we have guided them through content creation to find scalable winners.
Our holistic approach, focusing on their brand and customer-first mentality, laid the foundation for a stronger customer experience and product offering.
There's more stories to tell
Explore the wins we've achieved for other clients just like you.
