In 2021, we discovered C2BC when they were hosting small events (around 20-30 people). After attending one, we immediately saw the potential in what they were offering. Ryan, Co-Founder of C2BC, shared the same vision for growth.
Australia's largest breathwork community
Immersing ourselves in the community, understanding the business, and genuinely caring about the brand meant we were invested in fulfilling that vision.
50,000+ people experiencing breathwork
Across their dozens of events and tours, thousands of people have had the opportunity to invest in their own wellness. Nailing the formula unlocked growth.
Healthy 7.34% Average Conversion Rate
Building a strong community and funnel has allowed us to bring C2BC to people across Australia and New Zealand in a way that resonates.
the solutions
So what's been the formula to getting this brand out there?
We launched Meta campaigns to amplify their message across the Gold Coast, which sparked rapid expansion into key markets like Sydney, Melbourne, and New Zealand.
The primary growth has come from deploying our Paid Advertising system. We also consulted on social strategy, content briefs, and business strategy to ensure alignment at every touchpoint. Their followers exploded, with thousands attending events on the beach and booking out practitioner training. New events kept popping up, and the 2024-2025 summer tour campaign was a major success.
The C2BC socials have been one of their greatest assets from the beginning and we're really proud of that. They have always understood the importance of content and have prioritised this investment. Having a strong community has supported their conversion rate and expansion. We have assisted them with strategy, brand positioning, activity around campaigns (what to do, say, shoot, and post) to ensure we get as much squeeze out of events as possible.
One of our favourite brand assets to develop is media coverage. Often its not the media coverage itself that moves the needle but how you leverage it across your marketing channels and content. Using media in socials, ads, website, and email can provide evergreen social proof. We achieved this for Cool 2Be Conscious including a video feature on 9 News, which was a by-product of leveraging our contacts, further enhancing the brand’s visibility. To date all media opportunities achieved for our clients have been done organically without spending a dollar.
the wins
C2BC has now become the largest breathwork community in Australia and New Zealand, with continued growth and a strong brand presence. They offer practitioner training, events for everyday people looking to improve themselves or find a little piece of mind on a weekend. Having the right formula, we've seen success across tours and continue a strong relationship, consulting on various business elements.
There's more stories to tell
Explore the wins we've achieved for other clients just like you.
